‘Not the ordinary bakery’ moves into Nazareth’s former Schubert’s Bakery space

More Than Cakes Bakery & Pastries

More Than Cakes Bakery & Pastries opened this past Sunday, July 26, 2021 in the former Schubert’s Bakery space, 49 N. Broad St. in Nazareth.

Jacques “Cakez” Coleman is not your ordinary baker so it’s no surprise the goods inside her new Nazareth bakery are treats patrons might have a hard time finding elsewhere.

Coleman, of Bethlehem, moved her new shop, “More Than Cakes Bakery & Pastries,” to the former Schubert’s Bakery space, 49 N. Broad St. in Nazareth. It celebrated a soft opening on Sunday.

Within hours, Coleman said she sold out of her raspberry cream cheese coffee cake and blueberry cheese coffee cake -- both complete with crumb topping. What possibly sets Coleman apart from other more traditional bakeries is her willingness to be bold. She’s not afraid to add such items as maple bacon or eggs into a cinnamon roll.

“I like to do things differently,” said Coleman, who grew up in Plainfield, New Jersey. “It’s not the ordinary bakery.”

So far, Coleman doesn’t seem to have much trouble attracting patrons, flocking for such treats as cupcakes, cakes, cookies, pound cake, breads, bagels, and parfaits. She also makes a variety of custom and special occasion cakes but warns she is the only employee right now at the new bakery and will need ample notice of at least four days to make it happen. There are, however, some pre-made, grab-and-go cakes.

Asked if Coleman plans to try her luck with the popular fastnachts from Schubert’s Bakery, a borough institution for more than five decades, she is undecided. Coleman knows how to make a tasty fried doughnut but would need additional funding and more equipment to pull off the large scale operation Schubert’s embarked on annually in honor of the Pennsylvania Dutch tradition before Ash Wednesday.

Schubert’s was forced to close in early 2020 following the death of longtime owner Stephen E. Riccelli. Coleman said she is happy to bring another bakery to the premises.

“I’m happy this is a historical place and holds a lot of value in the community,” she said.

Coleman began making cakes and pastries as a child in her home kitchen. She said her family enjoyed cooking and celebrating family milestones with food. It wasn’t uncommon to find Coleman squeezing cream cheese or jam onto pancakes to give it an extra sweet something.

“It was kind of habit forming,” she said.

She continued to make special occasion cupcakes, cakes, and other goods from her home kitchen as a side hustle while pursuing a career as a pharmacy technician. She later went on to work for some other regional bakeries before scoping out the Schubert’s Bakery space -- a nice expansion from her home kitchen.

Many family recipes are being used, including for the shop’s seasonal sweet potato pie, other pies, and cookies. Coleman has since made minor cosmetic improvements to the shop, including repainting the storefront’s interior and exterior white with vibrant pink and teal accents. She brought in new kitchen appliances, but also is utilizing some of Schubert’s remaining equipment.

Coleman has future plans for some interior seating and would enjoy some additional decor, she said.

The shop is open from 8 a.m. to 5 p.m. Monday to Saturday and is closed Sunday.

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Pamela Sroka-Holzmann may be reached at pholzmann@lehighvalleylive.com.